ADD Coaches Blog, July 24, 2007
Defeating the Demons of Distraction: Talk Yourself into Writing
When some coaches are faced with a writing project, they worry that what they want to write is not a worthy or relevant topic. This difficulty has less to do with the coach’s actual writing ability than with the coach’s lack of confidence. This is an understandable feeling for coaches who are new to the writing game. In considering their topic, such coaches might say, “People probably know that already. Is it really relevant? Who would want to read this?” What they end up doing is talking themselves out of the writing project.
Early in my career, I made similar statements to myself, only to see that the ideas I had come up with were eventually written about by others. When I saw such books and articles appear, I became very irritated. After a few such experiences, I decided to do two things. First, to reduce my uncertainty about whether or not a topic was relevant, I asked students, clients, and colleagues if they saw my idea as a relevant topic. Second, when I had a topic or problem in mind, I would use it as the basis for a set of tips or a short presentation. Based on the feedback from such activities, I would then expand into more substantial writing projects. In addition, I decided to work with a colleague to lower the stress and increase the fun.
This strategy resulted in the publication in 1979 of Parents Are to be Seen AND Heard: Assertiveness in Education Planning for Handicapped Children, co-authored with my long-time friend and colleague, Judith Greenbaum.
Here are some tips that you might find useful in helping you decide which of your ideas are worth pursuing:
- Identify the target audience.
- List problems you have noticed.
- Identify solutions to one or two problems.
- Informally survey your intended target audience about questions and concerns they’d like you to address.
- Brainstorm formats that could communicate the message, for example, should you start with a checklist, a question and answer format, or a one-page mini-report?
These efforts will help you reduce some of the uncertainties (and risks) of feeling vulnerable when you’re considering putting yourself out there as a writer.
Try this practical application in the next week:
- Choose a trusted colleague or member of your networking group to brainstorm about possible writing projects.
- Identify possible target audiences for your topic.
- Decide the format you would use to discuss your topic, for example, a contribution to a blog or a paragraph in a handout.
Next week, we’ll discuss how to create a positive work setting so you can get and stay on the right track with your writing project. Until next week--don’t let those Demons of Distraction get you down.
Best regards, Geri
Check out my Web site www.managingyourmind.com to find books and products about the Demons of Distraction.


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